Milwaukee · East Town
Hilton Garden Inn Milwaukee Downtown
Northwestern Mutual's 1885–86 home office by Solon Spencer Beman, made a hotel in 2013 with its five-story skylit atrium and marble kept.
- Built
- 1886Built 1885-86 as the home office of Northwestern Mutual Life Insurance Co. (the Loyalty Building); converted to a hotel that opened in 2013.
- Style
- Romanesque Revival
- Architect
- Solon Spencer Beman
- Type
- Boutique hotel
- Area
- East Town
- Credentials
- Listed on the National Register of Historic Places; Local landmark
The story
Northwestern Mutual Life Insurance Company built this granite and limestone Richardsonian Romanesque office building in 1885-86 as its second Milwaukee home office, designed by Chicago architect Solon Spencer Beman. Later known as the Loyalty Building, it struggled as a multi-tenant office building before First Hospitality Group bought it and converted it into a hotel for about $19 million. The conversion kept the five-story skylit atrium, marble stair treads and wainscoting, using historic preservation tax credits, and the hotel opened in 2013.
Good to know
- Address: 611 North Broadway, Milwaukee, WI 53202
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Last verified October 2026. Details change; confirm with the inn before you book.